SOCIAL MEDIA WORK

MAMAMIA OUT LOUD LIVE

SOCIAL VIDEO CAMPAIGN

I was thrilled to step into the role of Director of Photography (DOP) for a parody music video created to promote and feature during the Mamamia Out Loud live podcast tour. This dynamic, social media-focused project required a playful yet polished approach to visually complement the comedic tone and vibrant energy of the podcast.
The work involved expertly crafting lighting, framing, and movement to bring the parody to life, ensuring every scene captured the humour and charisma of the hosts. By combining cinematic techniques with an engaging social media style, the video was designed to resonate with both live audiences and online viewers, amplifying the podcast’s brand and message.

SOCIAL VIDEO SERIES

For this Harvest Snaps campaign, I took on the roles of Director of Photography (DOP), producer, and concept creator to deliver a dynamic, social-media-focused video designed to captivate audiences and showcase the brand’s playful personality.
The concept, ‘Snap Out of It’ follows the talent as they spiral into a rabbit hole of distractions, visually represented through a series of engaging and surreal sequences. The turning point comes when they’re handed a Harvest Snaps chip, snapping them back to reality in an instant.
From conceptual development to on-set execution, I ensured the video balanced humour and relatability, with a seamless blend of cinematic visuals and a snappy, energetic pace. The result was a memorable and shareable piece of content that resonated with viewers while effectively promoting the brand.

SOCIAL VIDEO SERIES

For Bonds Baby, I served as Director of Photography (DOP), creative concept lead, and producer for a four-part comedic video series designed to captivate audiences on social media. The series embraces the idea that babies have undeniable main character energy, exploring their cheeky, commanding presence from a hilariously imaginative perspective.
The concept takes viewers into the inner monologues of babies as they navigate the chaos they create, from wardrobe changes caused by "accidents" to rejecting meals with dramatic flair. By showcasing what babies might actually be thinking, the videos cleverly play on the universal humour of parenting moments.
My approach combined sharp comedic writing, dynamic camera work, and engaging visuals to bring this concept to life, ensuring the series feels relatable, entertaining, and shareable. Each video was crafted to highlight Bonds Baby’s playful branding while resonating with parents who recognise the humour in their little ones’ antics.

SOCIAL VIDEO SERIES

Joining forces with Mamamia, we collaborated with Amazon Prime Video to develop and execute a captivating four-part video series aimed at promoting their latest show offerings. As Director of Photography (DOP), creative concept creator, and co-producer, I crafted a visually striking campaign that takes viewers on a journey into their ultimate “happy place.”
The series opens in relatable, everyday settings where the talent appears fully immersed in their moment of joy. As the camera pans and zooms out, the audience is transported with the talent into a set resembling their favourite Amazon Prime Video show or movie. Through seamless transitions and intricate set designs, each video captures the magic of being so absorbed in a story that it feels like stepping into another world.
Adding warmth and personality, a voiceover narrates the “happy place” transformation, with the narrator revealed mid-scene dressed as a character from the featured show. This clever twist brings the shows to life and creates a memorable connection for viewers.
The videos were designed for social-first platforms, combining immersive storytelling, precise camera work, and engaging visual effects to resonate with Amazon Prime Video’s diverse audience. The result is a campaign that creatively celebrates the joy of content immersion while showcasing the brand’s expansive offerings.

THE MAKER’S STORY

As part of our ongoing documentary series, The Maker’s Story, I explored the creative journey of Sydney-based custom hat maker Dave Robledo, founder of BxmBxm (pronounced BamBam). This mini visual storytelling piece dives deep into Dave’s process, passion, and the accidental yet transformative beginnings of his brand.
The story unfolds with the cathartic transformation of a simple hat gifted to Dave by an ex-girlfriend. After tearing, burning, stitching, and repurposing the hat, Dave unknowingly birthed a brand that resonates with individuality and personal expression. BxmBxm’s handcrafted hats, each telling a unique story, reflect Dave’s creative spirit and connection to his coastal Bondi Beach community.
Through intimate visuals and authentic storytelling, I captured the essence of Dave’s craft—from the tactile details of his process to the broader narrative of turning life’s moments into wearable art. Set against the backdrop of Bondi Beach, the film showcases the intersection of creativity, resilience, and identity that defines BxmBxm.

THE MAKER’S STORY

In this instalment of The Maker’s Story, I stepped into the world of STASH Jewellery, a Sydney-based artist redefining modern craftsmanship. Through this mini documentary, we captured the essence of Tash’s creative process, showcasing her unique approach to jewellery making in her Bondi studio.
Using the ancient lost wax carving method and her favourite technique, hand engraving, Tash combines tradition with a contemporary edge. Her creations embody a balance of refinement and rebellion tough, yet undeniably feminine. Each piece is meticulously crafted to reflect her unmistakable style, integrity, and dedication to artistry.
The film highlights Tash’s passion for her craft, revealing how jewellery making is more than just a profession; it’s her meditation and source of joy. From her hands-on techniques to her commitment to producing inimitable designs, this visual story offers an intimate glimpse into her creative journey and the heart of STASH Jewellery.